As far as I understand, they did reach out to a huge bunch of different sites and magazines... which just ignored the story and didn't even bring a small news article about it. After all, it IS tough to stand out on Kickstarter, when you don't just happen to be called Tim Schafer or Chris Roberts.
Another big problem is: they don't really have much to show us. Sure, there's the old tech demo video from 2005... but they'll be using totally different tech now (Unreal Engine, to be precise) and the game probably wouldn't look anything like that old video. Looking at other successful Kickstarter project, they often have at least some prototypes to show or even actual alpha footage demonstrating the gameplay principles. Just look at something like
Star Citizen: sure, first and foremost it has the "Chris Roberts" celebrity-bonus, from the godfather of all space-action games... but they also have a really impressive tech demo showing off gorgeous graphics and early gameplay...
Now I don't know what the Nexus team would need to do. In order to show something impressive, they'd need to start on the game. To start on the game, they need money, however, and to get this money, they should have something impressive to show. Just a really bad situation the project is currently in.
Still very very sad to see this Kickstarter fail even harder than the earlier Games-plant fundraiser did.
